Category Inside her helmet

Women's motocross and enduro have been continuously growing over recent years. Despite this progress, the role of brands remains crucial, not only through sponsorship but also by providing equipment specifically designed for female riders. Which brands are truly committed? What challenges still need to be overcome? Here are the key aspects highlighting brand influence in women's motorsports.

In women’s motocross, time seems to run faster. While many male riders stay on the world stage well into their thirties, most WMX careers shine brightly — and end far too soon. Few women make it past their thirties in the sport, even when their talent is undeniable. Some step away after injuries. Others simply run out of support, funding, or opportunity. But behind this pattern lies a deeper truth: it’s not about a lack of determination or skill. It’s about structure.